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Why Digital Marketing ?


    The marketing paradigm has transformed with the rise of digital technologies. Companies today face a constant proliferation of social media channels, the growing power of connected customers, and an explosion of new digital tools. To succeed, marketers must be able to plan, implement, and measure the impact of digital strategies that are suited to today's customers and integrated with their traditional marketing and business goals.

25%

Of the world economy will be digital by 2020.
SOURCE: DIGITAL ECONOMIC VALUE INDEX

40%

Year-on-year growth for digital marketing industry compared to 5-6% growth in other industries
SOURCE: YOUR STORY & KSTART

5Mn

Net loss of jobs by 2020 due to emerging technologies.
SOURCE: WORLD ECONOMIC FORUM
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